IMAX
Defining a new IMAX experience. IMAX Live turns theatres into venues, lecture halls and stadiums – an experiential sub-brand that captures the unpredictable nature of live events. Where IMAX is the result of years of meticulous planning, IMAX Live captures fleeting moments of magic that are unfiltered and raw. A bold and uncompromising window into a totally immersive experience.
The brand’s motion behaviour is central to conveying the energy of live events. It’s a kind of fleeting drama that’s always moving and gone in the blink of an eye.